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Wells Fargo Golf Championship

Client Wells Fargo
Year 2023
Role Senior Art Director





As the Senior Art Director and Strategist for the Wells Fargo Championship, I undertook a multifaceted role, orchestrating a comprehensive strategy that seamlessly blended creativity, design, and impactful messaging to drive increases in Wells Fargo brand favorability and trust attributes. The primary objective was to enhance the overall brand health metrics among golf enthusiasts and Wells Fargo Championship attendees. To achieve this, I conceptualized and executed engaging on-site activations, ensuring a captivating experience that resonated with the audience both physically and digitally. 

The strategic approach encompassed social and digital activations that were not only relevant but also tailored to elevate the Wells Fargo brand in the eyes of its target demographic. The overarching thematic thread throughout our activation tactics was the iconic "Bank of Doing" concept. This theme served as a guiding principle, infusing each element with a sense of purpose and continuity. From high-level directional concepts to the nitty-gritty of design, copy, and strategy, the Bank of Doing remained the heartbeat of our creative endeavors. 


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