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Wells Fargo College Football Campaign

Client Wells Fargo
Year 2023
Role Art Director











Led art direction for Wells Fargo's College Mascot Campaign across six colleges. From storyboarding to design and creative directing, the project aimed to engage WF through visually striking campaigns. Researched each college's mascot and traditions, creating compelling storyboards. Executed designs that captured each mascot's spirit while maintaining a unified Wells Fargo brand presence. Contributed to lasting brand impact, aligning Wells Fargo with the heart of college traditions and fostering pride among students and alumni. We produced 6s, 15s and 30s spots.

Concept: True Fans. There are no truer fans than mascots. We’ll see them do their thing as they represent their schools like a true fan.


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