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The Living Portrait of NYC

For a detailed description and press links, scroll to bottom of the page
Client Citizens Bank
Year 2022
Role Art Director, Sr Designer




Entrance

Visitors were welcomed into the experience by a typographic installation that took the pulse of the city by compiling current news headlines, cultural happenings, important events, and more, grounding them in the exact moment the event was happening. My role was curating and designing the tickers and information that was placed on them. This involved lighting test, font recommendations, research, art direction and design specifics.



The Data Portrait

The experience began with a data-driven portrait of the city – inspired by what happens when 8.8 million unique individuals come together as one. Tickers enveloped guests in the real-time happenings of the city, where data from a custom survey of over 5000 citizens, the city archives, and a scrape of nearly 100 other open sources was distilled into an immersive and engaging visualization of the ways New Yorkers work, play, love, eat, spend and get around.

Three interactive kiosks with touchscreens offered individuals the chance to contribute to the data portrait by taking an interactive quiz that put their answers up for comparison against other New Yorkers. The colors of the kiosks were coordinated with the animation and lighting, resulting in a dynamic and immersive experience that paid homage to a city that never stands still.
The Audio Portrait

No one tells a story quite like a New Yorker. And with so much to experience, there are stories here that just couldn’t have happened anywhere else. To find these stories, we sent a dozen journalists across all five boroughs to conduct in-depth interviews with over 200 New Yorkers. The best of these stories were presented through the use of directional audio beams, sound design and responsive lighting – allowing guests to step into a beam and have an intimate one-on-one listening experience.



The Multimedia Portrait

An immersive film captured across 20 shoot days and projection-mapped across 241 custom built screens surrounded guests with a documentary tone poem celebrating life in the city. From the morning rush, to the boundless energy after dark, guests experienced the cacophony and synchronicity, sights and sounds of a 24-hour day in the city.






The Communal Portrait

An ever-evolving mosaic of New Yorkers allowed guests to become a part of the exhibit. Stepping into an interactive photo booth, guests answered a series of gamified prompts about their New York experience and generated a distinct animated portrait that was added in real-time to our large-scale digital mural.  Additionally, guests could export these dynamic, individual portraits to be shared across their social channels.




Guests' answers to the quiz fed into a custom application, and were mapped to NY-themed photographs, icons, and adjectives – resulting in a uniquely personalized portrait per person.


Awards

Shortlists
  • Clio - Use of Technology/Audio
  • AICP - Creative Data 
  • D&AD - Spatial Design
  • OneShow awards - Creative Use of Data, Data Visualization - dynamic/Responsive, Experiential & Immersive - Immersive Spaces, Music & Sound Craft, Custom/User-Generated content, Music & Sound Craft, sound design







An immersive experience celebrating the resilience and diversity of NYC. 10-day immersive experience that showcases the resilience and brilliance of New York. The multimedia, multi-sensory experience will display fascinating data, images, and audioscapes that evoke the creativity and vibrancy of the city, as well as intimate personal stories and unique journeys that bring the neighborhoods to life.

My role involved curating and executing the immersive design elements that brought the experience to life, demonstrating my expertise in creating transformative and multi-sensory environments. This project exemplifies my dedication to crafting memorable experiences that connect audiences with the essence of a place and leave a lasting impact.

Press
https://www.thirteen.org/blog-post/installation-new-york-city-portrait/
https://musebycl.io/experiential/citizens-bank-and-ogilvy-made-data-driven-living-portrait-nyc
https://www.timeout.com/newyork/things-to-do/the-living-portrait-of-nyc
https://www.dandad.org/awards/professional/2023/237276/the-living-portrait-of-nyc/
https://www.thedrum.com/news/2022/09/20/citizens-bank-launches-immersive-the-living-portrait-nyc-experience
https://madhattersnyc.com/event/living-portrait-nyc-immersive-exhibition
https://adage.com/article/marketing-news-strategy/citizens-bank-opens-new-york-exhibit-it-enters-market/2433246
https://donyc.com/events/2022/9/18/the-living-portrait-of-nyc-ticketshttps://www.reggieawards.org/a/gallery/rounds/47/details/14839Team

Fritz Simon- Design Director / Creative Director
James Spindler - Creative Director 
Partnered with Oglivy 
3D - Leonardo Conde
SET RESET - Animation House 
RoleArt Direction
Graphic Design 
Experiental/Spatial Design 
Design Research 
Copywriting
UX/UI  Design
Concept Design
Design Research
Copywriting

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