Rolex - Perpetual Planet Initiative
Cinematic Short Film
Client Rolex
Year 2023
Role Sr Designer
Year 2023
Role Sr Designer
As Art Director on the Perpetual Planet Initiative film for Rolex, I led a transformative project spanning five decades and over 100 films focused on Environment, Exploration, Health, Science, Cultural Heritage, and Applied Technology. With access to raw footage and strong relationships with key spokespeople like Sylvia Earle and James Cameron, we crafted visually stunning narratives that honored the initiative's legacy while emphasizing its future impact. By creating intimate and emotionally-driven stories, we aimed to build trust in our explorers and inspire others to join our mission, fostering a collective commitment to environmental preservation and exploration.
Through my role, I showcased my expertise in evoking emotion and forging global connections through design, leaving a lasting impact on the Perpetual Planet Initiative and Rolex's dedication to environmental stewardship.