Midnight Caviar - Crocs x Coachella
For a detailed description, scroll to bottom of the pageClient Crocs
Year 2023/2024
Role Sr Art Director
Year 2023/2024
Role Sr Art Director
Visual identity for Midnight Caviar. The following captures the essence of the design language, weaving a narrative that seamlessly blends cool luxury, desert opulence, and the eccentric aesthetic of Bad Bunny. The moodboard has layered translucency, and rich color palettes to create a dynamic and hallucinatory atmosphere with a sprinkle of glitz/glam.
As the Sr Art Director spearheading the visual identity for the Midnight Caviar Afterparty at Coachella, featuring Bad Bunny and presented by Crocs, I embarked on a journey to encapsulate the essence of cool luxury, desert opulence, and the eccentric aesthetic of Bad Bunny. At the core of our creative vision was the integration of Bad Bunny's unique style, ensuring that every visual element paid homage to his eccentricity. The design language embraced a sprinkle of glitz and glam, adding an element of sophistication to the overall composition.
Throughout the development process, we aimed to craft a visual identity that not only served as a promotional tool but also as an immersive experience for the attendees. The dynamic interplay of colors, textures, and visual elements aimed to transport guests into a world where luxury seamlessly met the desert's vibrancy. As the visual story unfolded, the Midnight Caviar Afterparty became a captivating blend of artistic expression and experiential design. This project, presented in collaboration with Crocs and featuring Bad Bunny, stands as a testament to the power of visual storytelling in creating memorable and immersive event experiences.